Monday, September 06, 2004

Bloglines - ADA Compliance Gets Some Style!

Rolling Rains Report:
Precipitating Dialogue on Travel, Disability, and Universal Design

ADA Compliance Gets Some Style!

By rollingrains on News

Forgive the pun but the market is maturing for universally designed products.

Here is a well-presented story from Contractor Magazine. The author, Wliiam Atkinson, reports that best practices in marketing ADA-compliant, universal design sensitve products avoid triggering disability aversion by focusing on style and comfort -- and they seem to be working!:

From Sterile to Stylish: ADA-compliant bathroom products now target the majority of your customers.


When one thinks of ADA compliant bathroom fixtures and accessories, the word "sterile" usually comes to mind. These days, however, stylish is replacing sterile. And it's not because companies are trying to market stylish fixtures exclusively to disabled people.

Rather, they are targeting mainstream consumers of all ages with their ADA-compliant offerings and not even mentioning the fact that the products happen to meet the requirements of the Americans with Disabilities Act. The strategy is working - so well that it may not be long before the majority of new-construction bathrooms are outfitted with ADA-compliant fixtures.

Find the full article at:


Anonymous said...

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Anonymous said...

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Through google search engine, when you put in "discount cell phones", you will find more than 15,000 pieces of related information. Cell phone china has been concerned in the world. Many international sellers can get a considerable profit by ways of wholesale cell phones from China and switch selling. So it is a very good job on cell phones wholesale in the current financial crisis.