Thursday, July 13, 2006

Go Park Yourself

Found this via Stay Free!, a blog and zine that critiques advertising and marketing.

No one seems quite sure who created this series of extremely blunt parking signs, but the photos are circulating among advertising bloggers. Anyone know where they started? Are they really posted in parking lots? Kinda hard to imagine the one I've included at right being suitable for many public locations... but gentle, civil signs seem not to work, either.

For an audio approach to the problem, check out the Spacehog, a British system that senses a newly parked car in the designated space and greets the driver with a custom-recorded audio message (as in "if you are parked in this space without a permit, your tires may be clamped").


UPDATE (7/14): Stay Free! now links to this blog, which says it's a translation of an award-winning Latvian ad campaign from 2004. The edgy Riga-based agency, ZOOM!, proclaims as its motto, "We hate advertising. That's why we make it." Reading around on their site (which is in English), you find this isn't their only work on disability themes. In 2005 they did a drunk-driving campaign in cooperation with Apeirons, a Latvian disability rights organization, called "Drink. Drive. Join." Part of the campaign involved pwds distributing x-rays of broken spines to DUI violators. It's online here (in Latvian, but you get the flavor--one of the print images is at right).


And ad-blogger Coolzor found another campaign--this time by the Organization for Equal Rights of the City of Brussels--"tickets" placed on windshields of illegally parked cars. (A closeup of the ticket is shown at left. Click to read the fine print.) Coolzor also has translations of a French campaign, called Pain without Borders (Douleur sans Frontieres), which attempt to convey the physical experience of pain from a landmine injury, from napalm burns, from an appendectomy performed under conditions that mirror torture.

UPDATE (7/18): Scott Rains points out another fine series of disability road signs, by Caroline Cardus. Here's one, at right...

12 comments:

Coolz0r said...

As I've posted in the entry you link to, I've found the ads on http://www.adverbox.com/2006/07/07/disabled-people-awareness/

But the trail ends there. Too bad Adverbox doesn't link to its source.

Arlene Wilson said...

I wish I had seen the 'no patronizing' a few years ago. We had an Vice Presidential candidate who shall not be named, come to town and pat a woman who uses a wheelchair, on the head. Disabiity rights activists were incensed but the general public didn't get it.

Sigh..

But I guess that is my social activists are needed...to teach awareness and educate.

handicap van conversions said...

I wanted to add in a link to an informative video I found by ADA on handicap van accessible parking guidelines: http://www.adaptedvan.com/
ada-accessible-parking-guidelines.htm

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