Wednesday, June 13, 2007
Do we really need this? At left, a print ad for the 2006 Canadian Wheelchair Rugby Championship. (Visual description: black lettering on the face of what appears to be a seriously play-worn wheelchair-rugby wheel, reading "TO PLAY WHEELCHAIR RUGBY YOU HAVE TO BE PHYSICALLY HANDICAPPED AND MENTALLY INSANE.")
The other two ads in the campaign were okay, but this one plays into the cliched idea that being "mentally insane" is all about being heedless of danger, spectacularly self-destructive, and ... entertaining to watch? Busting cliches about one disability group by reinforcing cliches about another disability group just isn't helpful, in the bigger picture.